Academy
Module 1 of 10 · 20 min

Understanding Your Audience

Same project, four different presentations.

Who is in the room decides what you say

A technical audience (engineers, pilots, GIS analysts) wants methods, accuracy and limits. A nontechnical audience (a homeowner, a principal) wants what it means for them. An academic audience wants your question, method and evidence. An industry audience — a client or employer — wants results, cost, schedule, risk and whether they can trust you.

Before you design a single slide, write one sentence: “This audience needs to leave knowing ___ so they can ___.”

  • ▸Jargon isn't wrong — unexplained jargon is. Define GSD, RTK or orthomosaic the first time for anyone outside the field.
  • ▸Ask: what decision is this audience making? Build toward it.
sort

Who wants to hear this?

Drag each statement to the audience it serves best.

Drag a card onto a group — or tap a card, then tap a group.

Technical panel
Nontechnical (e.g. parents, principal)
Academic
Construction client
rewrite

Translate it

Rewrite this for the school principal. Keep it accurate; explain any technical term you keep.

“We processed 412 nadir images in DJI Terra into an orthomosaic with a 2.1 cm GSD and compared it against last week's DSM.”
0 words